Introduction
Teijin Aramid is a big name in high-performance materials, and it has quite an impressive track record. We talked with Muhamad Diandra from their corporate and marketing communication team, who shared some fascinating details.
"Teijin Aramid is a leading manufacturer of high-performance aramid fibers."
These fibers are everywhere—from the cars we drive to the planes we fly in and even in ballistic protection gear. One of the coolest projects they've been involved in recently is the Ariane 6 Rocket launch. It's not every day you hear about a company with such a broad reach—from deep underwater applications all the way to the vastness of space.
"From the deepest ocean to outer space, our aramids know only the limits of your imagination."
So far to date, Teijin Aramid has:
"The team provided comprehensive training and support, ensuring we were equipped to leverage the platform’s full capabilities from day one."
Muhamad Diandra
Corporate & Marketing Communication at Teijin Aramid
Creating engaging content on complex technical information
Content marketing in the high-performance materials industry presents unique challenges.
"In industries like ours, the main challenge in content creation lies in effectively communicating complex technical information to diverse audiences." - Muhamad Diandra
Balancing technical accuracy with engaging storytelling is important, yet not that easy. The time-consuming nature of traditional design processes and limited interactivity in digital publications often make maintaining brand consistency a lower priority.
"Our static PDF format wasn’t good enough when we sent it to our customers. So we wanted to change that."
These challenges often led to delays in content delivery and impacted their ability to effectively engage with their target audiences.
Overcoming the time-consuming processes
With all these departments and their global presence, Teijin Aramid is well-equipped to continuously innovate and deliver cutting-edge solutions to clients around the world.
Being a leader comes with its own set of challenges, especially in content creation. One of the big hurdles has been the time-consuming nature of traditional design processes. As Diandra mentioned,
"Before adopting Foleon, we were frustrated with the time-consuming nature of traditional design processes."
When you work with an external designer to create your content, the process can become more cumbersome. Limited interactivity in their digital publications also made it tough for them to engage with their audience effectively.
"Limited interactivity in our digital publications and challenges in maintaining brand consistency were big issues for us."
Maintaining brand consistency across various content formats was another struggle.
"It hindered our ability to quickly produce and update content that met our standards of quality and engagement."
And let’s not forget the static PDF formats—those just didn't cut it for engaging customers. These challenges really drove home the need for innovative solutions to make content creation smoother and more effective.
Not being able to meet their audience where needed
The frustration generated by these traditional processes often resulted in delays in content delivery timelines, which is never ideal.
"These challenges sometimes delayed our content delivery timelines and impacted our ability to effectively engage with our target audiences."
With all those hurdles, engaging effectively with their audience became a real need.
Another significant challenge was the coordination with external designers and internal stakeholders.
"We worked with our external designer, and we noticed that we lost efficiency with that setup.
This cooperation led to lengthy design wait times that slowed down their overall content creation process, making it clear that something had to change.
A rebranding that changed everything
The challenges surrounding content creation became particularly critical during Teijin Aramid's rebranding phase.
"During our transition phase in rebranding, we didn’t have a fixed guideline on applying it to brochures, websites, and social media."
This situation made the need for a better solution increasingly acute.
The company quickly realized they needed a way to simplify the content creation process and ensure brand consistency across various platforms.
"We wanted a solution that could facilitate the seamless implementation of our new branding."
The stakes were high, and maintaining a cohesive brand identity was essential.
As they navigated the complexities of rebranding, it became clear that applying their new brand guidelines was a significant struggle.
"We recognized the difficulties in applying new brand guidelines consistently across various digital and print platforms,"
The diverse needs of their marketing materials created challenges that traditional processes simply couldn’t meet.
This critical event underscored the necessity for an innovative approach that would help Teijin Aramid overcome these hurdles and effectively implement their rebranding efforts without compromising quality or consistency. The realization that a new solution was needed set the stage for their partnership with Foleon, paving the way for a more streamlined content creation process.
A new collaboration to implement the rebranding
This lack of a clear brand guide made it difficult for the marketing and communication team to have a sustainable content creation process. They needed help to make their new brand come alive through their content and make sure this brand would stay consistent. So, they turned to Foleon’s Professional Services team for help.
Teijin Aramid’s collaboration with Foleon's Professional Services team turned out to be a game changer for them in implementing their new content creation solution. Diandra shared that they decided to work closely with the team to ensure a smooth transition: "We wanted to ensure a seamless transition during our rebranding efforts and to leverage their expertise."
From day one, the Professional Services team was there to provide training.
"The team provided comprehensive training and support, ensuring we were equipped to leverage the platform’s full capabilities from day one."
This level of support was crucial, as it allowed Teijin Aramid to confidently use Foleon.
One of the standout projects during this collaboration was their extensive sustainability report. Diandra explained how significant this report was: "Our sustainability report is really a big project. It contains a lot of pages, like 60 pages."
The team at Foleon stepped in to assist with transforming this huge document into a visually appealing digital format, making it more engaging for their audience.
"We made a draft in a Word document, and we asked Foleon’s Professional Services to transform our Word document into a Foleon Doc that was visually appealing."
Discover their sustainability report right here
The process wasn’t without its challenges, especially considering the tight deadlines and management-driven changes.
"At that time, one of the designers did a great job creating the first draft, but within a very tight deadline, we needed to change the whole layout because of feedback we received."
However, Foleon's team proved to be incredibly accommodating. "The Professional Services team accommodated our request, and they fixed the template within a few days," he added.
The results were impressive, and Diandra couldn’t contain his appreciation: "The end result was very, very good." This successful collaboration not only enhanced the sustainability report but also demonstrated Foleon's effectiveness in helping Teijin Aramid streamline its content creation process. This ability to adapt and produce quality work under pressure made the entire process much smoother and more efficient for Teijin Aramid.
Overall, working with Foleon's Professional Services team not only facilitated a successful rebranding for Teijin Aramid but also empowered them to fully harness the potential of the platform, making their content creation process more effective than ever.
The decision-making process
When it came time to decide on a content creation platform, Teijin Aramid thoroughly evaluated multiple options.
"We evaluated several content creation platforms and solutions but chose Foleon for its intuitive design capabilities, interactive features, and strong support services."
This emphasis on user-friendliness was critical for the team, as they needed a solution that wouldn’t require extensive technical expertise.
The features that Foleon offered stood out, as Diandra noted,
"The ability to create visually appealing and interactive content without extensive design expertise was a crucial factor in our decision-making process."
Foleon could help Teijin Aramid enhance its content while making the creation process more efficient.
"The adoption process was smooth, taking approximately one month to fully integrate into our content creation workflows." This seamless transition allowed the team to quickly adapt and start producing content that met their new branding standards.
Choosing Foleon proved to be a pivotal decision for Teijin Aramid, enabling them to effectively streamline their content creation and better engage with their audience.
Tangible benefits: improvements post-adoption
After adopting Foleon, Teijin Aramid experienced significant improvements across various aspects of their content creation process. Diandra highlighted the change, noting, "Since adopting Foleon, we've observed significant improvements in content quality." The ability to create visually appealing and interactive content made a noticeable difference, enhancing how their materials were received by customers and stakeholders.
Along with improved content quality, Teijin Aramid also saw increased engagement metrics after implementing Foleon.
"We’ve seen increased engagement metrics," he added, reflecting that the interactive nature of the content was resonating more effectively with their audience. This boost in engagement was crucial for building deeper connections with stakeholders.
After adopting Foleon, Teijin Aramid achieved:
x2 Unique Visitors (381 to 757)
x2 Doc visits (from 566 to 1117)
Features that changed everything
Another valuable feature that contributed to their success was the brand kit. Diandra emphasized, "The brand kit ensures that all our publications maintain a consistent branding, which is essential for our corporate identity, especially after our rebranding effort," which was particularly important during their rebranding efforts. By having a set of predefined brand elements, Teijin Aramid could present a cohesive identity across all their materials, reinforcing their brand message.
The reviewer feature also played a key role in streamlining feedback management.
"The reviewer feature has been incredibly valuable, particularly when we were reviewing our sustainability report. This report involved a lot of stakeholders, and the reviewer features made it much easier to collaborate and manage feedback efficiently. It streamlined the review process, ensuring that all input was captured and addressed, which was crucial for producing a comprehensive and accurate report."
Finally, Diandra mentioned the importance of Analytics in Foleon. He explained, "We want to track how many people read it and which topics were the most read pages." The analytics capabilities of Foleon have enabled them to gather crucial data on content performance, helping them understand audience interests and improve future materials. This data-driven approach further enhances the effectiveness of their content creation strategy.
Overall, the adoption of Foleon delivered tangible benefits that transformed Teijin Aramid's content creation process, elevating content quality, engagement, brand consistency, and feedback management.
Discover what other creative projects Foleon's Professional Services team helped with.
