Personalization is powerful. Studies have shown it can lead to a 63% improvement in conversion rate, 78% increase in time-on-page, and 50% more social shares. Simply put, the more personal and relevant your content, the better it performs.
Whether the focus of your content is to engage your customers, inspire your employees, or close more deals, personalization is essential in building profitable and lasting relationships.
Use what you know about your contacts — their names, job titles, industries, or anything else — and use this info to generate unique versions of your Foleon Doc for each contact or company. Do it quickly, and in bulk with simple CSV uploads.
Rather than creating multiple documents for different audience segments, use page conditions to show only the most relevant pages. Create newsletters, brochures, sales proposals, and more that tailor themselves to your reader's location, industry, or job title, giving them a truly unique content experience.
The dedicated Personalizer role allows sales teams to easily personalize Foleon Docs, freeing up content creators for more strategic tasks. Empower them to send proposals and ABM assets while you maintain the look, feel, and messaging.
Research from SmarterHQ reveals that 72% of consumers say they only engage with personalized messaging.
Research by Evergage shows that 98% of marketers say personalization advances customer relationships.
According to Epsilon, 80% of buyers are more likely to purchase from a brand that provides personalized experiences.
“We chose Foleon because it’s easy to use and allows for collaboration between multiple people and teams. Our local teams are now empowered to create content on their own within our brand guidelines.”
“Foleon is an excellent extension of our marketing toolkit. It takes the pressure off engineering and design by empowering our marketing team to create the content we need.”
“Foleon makes content creation easier and shortens our production time by around 4 times. We no longer have to rely on precious time from our internal design teams. Instead, our marketing team can now create exceptional content experiences themselves, even with little design expertise.”