Foleon for demand marketing

Fill your pipeline with more qualified leads

Support revenue growth and a healthy pipeline with powerful interactive content that attracts and converts.

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Create engaging, personalized commercial content in no time

Boost lead volumes, increase conversion rates, and drive more sales with stunning, targeted content—produced quickly and without dependence on designers.

Generate more sales opportunities

Keeping your pipeline healthy requires lots of top-notch content. That's why we've built Foleon to be as scalable as possible. With our intuitive editor and suite of templates, your teams can create high volumes of content at a rapid pace—independently, without over-reliance on designers.

Capture more leads by front- or mid-gating your content. Then, create more sales conversations by adding forms and chatbots right inside your white papers, brochures, reports, and case studies.

 

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Optimize your content on the fly

Foleon Docs provide detailed analytics on the page level so you can continually optimize your content, even after distribution. Notice a certain section receiving lots of attention? Move it to the front in a few clicks. Everyone will see the latest version.

You can even see how individual users interact with your Docs right on their CRM timelines. This lets you determine who's ripe for follow-up and what sections they found useful.

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Optimize marketing and sales processes

A successful demand marketing strategy requires models to effectively score and qualify leads. This ensures sales focuses on the most promising opportunities.

Unlike traditional formats like PDF, which can’t be tracked, Foleon content integrates directly with your CRM and MAP. Set up lead scoring rules based on how much a contact read, how often they returned to a page, or any combination of metrics that works for you.

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Customize each reader's experience

Studies have shown personalization can lead to a 63% improvement in conversion rate, 78% increase in time-on-page, and 50% more social shares. And Foleon lets you personalize your content at scale

Use info from your CRM to personalize text, making each reader's experience feel more authentic. Use conditions based on contact properties to show only pages relevant to individual useres. And do it all in bulk with a few clicks!

Lead scoring & integrations
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Foleon lets you create and publish fast

If you can drag and drop, you can create stunning interactive content without relying on designers. Choose, customize, and save templates. Apply your brand styles with a click, and then hit publish! Foleon is a cost-effective way to scale up your demand gen content like never before.

 
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Get more value from the tech you're already using

From engaging elements like videos, podcasts, and quizzes on the front end, to useful integrations like CRMs, MAPs, and DAMs on the back end, Foleon lets you connect and combine the platforms you’re already using.

 
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Gather insights your sales team can use

With Foleon’s CRM integrations, you can see how specific users navigate through your content. This lets you apply lead scoring, prioritize follow-up, and know which warm prospects and sales opportunities to pursue next.

 

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Here’s why leading companies use Foleon for demand marketing

Dozens of content types

Create all kinds of demand get assets from reports and ebooks to personalized white papers and brochures.

Foleon Docs are fully responsive

Foleon content is responsive by default looks great on any device. On the phone, you can simply swipe through.

Accessibility matters

Foleon content is Web Content Accessibility Guidelines (WCAG) compliant.

Loved by search engines

Foleon Docs provide a great reading experience, are fast, and easy to navigate, making them SEO-friendly.

Tons of useful templates

Whether you creating newsletters, benefits guides, or staff manuals, we have the right templates for you.

Use flexible gating

Gate your content for lead generation up-front, in the middle, or let just them skip the form.


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